We are all innovators: Let’s Reclaim our creative confidence!
When we are children, we naturally find many ways to be creative. We become actors, builders, musicians, artists, designers — sometimes all in the course of a single day. But over time, many of us succumb to the pressure of fitting in or fear of ridicule and we lose confidence in our abilities, leading us to stop exercising our innate creativity.
The good news is, you can reclaim your creative confidence!
In our Design Thinking workshop we showed all participants how simple it is to come up with cost effective prototypes and solutions to solve a problem. We demonstrated the power of looking at the design challenge from the point of view of the final user of the solution. We showed how to develop an empathy with the end user and how to develop a solution where the user is in the center. We call this Human Centered design. We learnt the power of brainstorming and how ideas are built upon ideas of others.
Workshop on Design Thinking for Startups & Entrepreneurs
EQTribe partnered with Classic Converge and conducted a workshop on Design Thinking for startups on 2 September, 2017. The workshop was attended by startup founders and IT professionals from Bangalore.
What is Design Thinking ?
Design thinking refers to creative strategies innovators utilize during the process of designing. Design thinking is also an approach that can be used to consider issues, with a means to help resolve these issues, more broadly than within professional design practice and has been applied in business as well as social issues.
Design Thinking is a structured methodology used by designers to develop and deliver products, services and experiences that addresses complex latent needs of humans. By adopting Design Thinking principles a startup can not only identify the latent needs of end users but also develop low cost working prototypes for their needs and test them in real time. Design Thinking as a method can be applied to a situation where the problem is complex and is difficult to decipher.
Overview of the Workshop
The Design Thinking For Startups workshop programme is designed by EQTribe that intends to provide an overview of Design Thinking to founders of startups. The workshop is aimed at introducing participants with the methodology and tools of design thinking.
The content of the workshop is especially designed for founders of startups who want to get introduced to Design Thinking.
Takeaway for the participants
To be capable of applying the Design Thinking concept to a problem at hand
To work in a team to visualise and design a possible new product or service and to assess the market, business and technical merits of that concept
To learn to listen to the voice of a customer and empathise with them
To evaluate the financial viability of a new product or service
To be able to assess risks in design assignments
A Hands On Practical Workshop – No Boring Slideshow
Introduction to DT: The participants watched a short film on how a cross expertise diverse team took redesigning of a shopping cart as a design challenge.
Design Challenge for Workshop: Participants were divided into 3 groups. Each group chose a customer amongst themselves. Then each group designed a wallet for the chosen customer. The customers independently designed their own wallets based on what they wanted. There were clear gaps.
Developing Empathy with the User : Now the participants were taught a simple technique to interview user to identify their latent needs and expectations. The design teams now, interviewed their customers and drew insights.
Brainstorming and building upon others’ ideas: Each team was guided on how to brainstorm effectively. Teams started to work like a team.
Prototyping with the customer: teams prepared prototypes of their solutions based on the customer insights and based on their flights of innovative imagination. Surprisingly innovative prototypes were made which involved IOT, sensors, path breaking designs, automation and what now. An innovation that is never seen in wallets available in the market were conceived. All of us were surprised at the width and depth of the solutions created in last 1.5 hours.
Diving Deep into Design Thinking: The participants were provided with a detailed overview of Design Thinking; enabling them to think from multiple human-centred perspectives towards a design problem and equip them with the capability to think like a designer that can transform the way successful organisations develop products, services, processes, and strategy.
Phases of Design Thinking: The last leg of the session took participants through the different steps of Design Thinking involving a human-centric approach.
About the Workshop Coach
The workshop was conducted by Mohit Shukla, CEO – EQTribe an innovative product startup.
Mohit has product innovation lifecycle experience of more than 16 years. Before founding EQTribe, he worked with SAP – a pioneer of Design Thinking. EQTribe is developing a cloud platform that is helping small entrepreneurs worldwide. Apart from that Mohit & EQTribe is helping multiple startups in designing & developing their own products, business value propositions, business models, etc. EQTribe is establishing a design studio to help startups innovate new products. Mohit is a B Tech Computer Science and alumnus of IIM Kozhikode.