EQ RunMyOffice vs Zoho

A common question that we get is about how does EQ RunMyoffice compare with Zoho.

Zoho and EQ RunMyOffice are fundamentally different. They target different markets, with different approach and solve different problems. Those who would use one of them will not use the other one.

Targeting Different Market Segment & Users

Let’s understand the target market segment by looking at the pricing of the “most popular versions” of some modules of Zoho. With Rs 2,100 per user per month as the rate for the most popular enterprise version of CRM, for a team of 10-15, it would mean an annual cost of Rs 100,000 to Rs 200,000. Similarly the most popular Zoho Projects + Zoho Issue Tracker costs a team of 10-15 Rs 72,000 per year.

So if a business uses a few key modules of Zoho ERP, it will have to budget around Rs 200,000 to 10,00,000  depending upon the size and nature of business and the features they use. Normally a business spend less than 0.5% of their revenue on such software. The businesses that normally would use Zoho are in the range of Rs 4 crore to 20 crore of revenue. Many Zoho modules are typically free for 10 users but with limited functionality. My interpretation of that is that this is not the team size of targeted businesses. Any software is designed and targeted for the segment which buys the “most popular version”.

Zoho has a large number of functionally rich and detailed modules like accounting books, HR, website creator, sales campaign management, performance management and so on. Zoho is a great ERP for SMEs who cant afford premium ERP like SAP or Oracle ERP.  The comparable SAP offering from SAP called SAP Business One will cost around 3-5 times of Zoho.

RunMyOffice targets micro businesses owned by modern educated entrepreneur and self employed professionals that have have revenue between few lacs to few crores an year and are themselves involved in most aspects of their business. The upper level of the RunMyOffice target segment is slightly lower than the lower layer of Zoho’s market segment.

Solving Different Problems

The two softwares target different groups of people, or let’s say businesses at different stage. The problems faced by Micro Entrepreneurs (EQ RunMyOffice users) are fundamentally different from problems faced by more established SME businesses (Zoho users).

When a business is at the micro level or is a new business, especially the modern businesses run by educated entrepreneurs, often (though not always) the gap between the skill & education levels of the business owner(s) and the staff are remarkably high. The responsibilities are 100% on the shoulders of the owner-entrepreneur. The work related stress for the entrepreneur is excruciating in cases of such micro enterprises. While a fraction of the work is delegated, the delegation of responsibilities are absent, or in best case very low. Small entrepreneurs are often firefighting most of the times as a lone warrior in an extremely wide range of activities starting from finance, to sales, to delivery, to stock keeping, to hiring, to everything the business demands.

RunMyOffice targets this segment and this problem. RunMyOffice brings the modern educated entrepreneur in control of the business on his mobile. RunMyOffice provides facebook like “life-feeds” to the business owner so that he know what’s going on – from anywhere, from anytime. It works like a business assistant that provides timely reminders, alerts, keeps all bills and sundry expenses at one place, record every money that goes out or comes in. It helps to delegate the work and track the same till it comes to a logical conclusion.

Larger ERP software like Zoho (and many others) view business in form of “departments” and “projects”. This works well when you have VPs to head departments and project managers to run individual projects. Really small businesses owners that are target users of RunMyOffice do not view their departments as a hierarchy of departments and a portfolio of projects.

Using Different Approaches

As RunMyOffice solves different problems for different target user (or market segments), the approach must be different. RunMyOffice is a app-to-app network of businesses, their teams and their ecosystem. Its fashioned on lines of WhatsApp where you form a different team for each business and they work on business activities. Its fashioned on the lines of facebook where you get live “feeds of business activities” and alerts and reminders for important work. It is fashioned on the lines of linkedin where businesses interconnect with each other to communicate and collaborate and “do business”. Primary user interface is a mobile app (and not a desktop application). There are no setup or configuration required. You don’t need consultants to “help you use software”.

Conclusion

In summary both EQ RunMyOffice and Zoho help businesses to run. But they cater to different markets, different user groups, solve different problems and use different approaches. Typically a business in its early stage will use EQ RunMyOffice, from inception till it has less than 25 people and there are no specialised managers other than business owner himself. Once the team size grows and there are specialised teams like Accounting, HR, Sales, Delivery, etc, they will migrate to likes of Zoho or SAP depending upon their budget.

Know About : EQRunMyOffice for Service Providing Companies

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